SOL-GEL TECHNOLOGIES

An emerging overseas biotech company with two new brands entering the heavily competitive US dermatology category needed to boost awareness among the biotech investor community and educate HCPs to drive sales.

Limited budgets inhibited the brand from implementing rebranding efforts or a full website redesign and social media efforts were limited to organic-only content.

THE SOLUTION

• Competitive landscape analysis

• Partnered with brand and IR agencies

• Website “facelift” & maintenance

• SEO improvements

• Social media content strategy

• Twitter/LinkedIn page set up & maintenance

• Analytics & reporting