GRALISE

GRALISE (gabapentin) is a unique formulation that delivers a gradual release of gabapentin over time, indicated for the management of PHN. As the brand was nearing its loss of exclusivity upon patent expiry, it needed a strategy to raise broad brand awareness across pain-management specialists and disease-state awareness among generalists and PCPs, who are often unaware of solutions for patients seeking therapy to manage nerve pain post-shingles.

THE SOLUTION

• Copywriting/editing

• Visual strategy

• Remote video capture (during pandemic)

• Post-production

• Voiceover facilitation (for ISI)

• Media planning

• Website integration strategy

• Partnering with Almatica AOR for implementation