HALE ADVISORS

End-to-end rebrand & brand stewardship

Overview

Hale Advisors required modernized branding and marketing materials to better represent the company as they continued to expand service areas to better meet client needs.

As a WBENC certified women-owned business, leadership was seeking a new identity that balanced strength and femininity, while maintaining aspects of the double helix from the existing logo for brand recognition, and an overall look and feel that would differentiate them from the competition.

THE SOLUTION