BLUE EARTH DIAGNOSTICS
Research, Digital Strategy, Visual Strategy, Creative Execution, Art Direction, Animation, Optimization
Blue Earth Diagnostics, a Bracco Company recently expanded its organization by opening a U.S. brand in Boston, MA. The marketing and communications team was seeking opportunities to differentiate the brand from it’s U.K. counterpart on social media to raise brand awareness, promote conference and event sponsorships and support the patient advocacy group division.
After an initial competitive landscape analysis me and my team developed a social media strategy for launching a LinkedIn company page, including content pillars, recommended cadence, visual strategy and launch plan.
Post-launch, my team was tasked with content development and design, annual competitive landscapes and optimizing content over time. After one year, the success of organic-only content merited the launch of a Twitter (now X) company page, and the use of paid media on both channels.
THE SOULTION:
Landscape analysis
Social media strategy
Graphic design
Animation
