AXUMIN®

Campaign Strategy, Creative Direction (Art & Copy)

Blue Earth Diagnostics was seeking to continue to build and expand on its U.S. social media presence by raising brand awareness of its diagnostic agent, Axumin, indicated for positron emission tomography (PET) imaging in men with suspected prostate cancer recurrence.

THE SOLUTION

  • Competitive landscape analysis

  • Partnership with brand agency

  • Launched “dark” Twitter (X) page including pinned scrolling ISI video

  • 3 Promoted ad campaigns

  • A/B testing

Overview