AXUMIN®
Campaign Strategy, Creative Direction (Art & Copy)
Blue Earth Diagnostics was seeking to continue to build and expand on its U.S. social media presence by raising brand awareness of its diagnostic agent, Axumin, indicated for positron emission tomography (PET) imaging in men with suspected prostate cancer recurrence.
THE SOLUTION
Competitive landscape analysis
Partnership with brand agency
Launched “dark” Twitter (X) page including pinned scrolling ISI video
3 Promoted ad campaigns
A/B testing