ETHICON ENERGY
Research, Digital Strategy & Planning, Visual Strategy, Creative Execution, Art Direction
The Ethicon team was seeking to raise brand awareness of its smoke evacuation line of products, across the U.S. utilizing existing owned media channels, while elevating the full energy portfolio of products. A paid LinkedIn campaign was developed with thumb-stopping creative, specific to the state wherein the target resided.
THE SOLUTION
Visual strategy
Content strategy
Geo-targeting strategy (13 states)
Copywriting
Graphic design
Animation